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Brands - Patagonia

Patagonia

Mission Statement from Patagonia:

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
–Patagonia's Mission Statement


Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None requires a motor; none delivers the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.

Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility.

For us at Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.

The fly fishing products from Patagonia are highly innovative and are made with high-quality fabrics. All the products are field tested through many fly fishers all over the world before they are sold to the public. The famous SST (Salmon-Steelhead-Trout) Jacket is often copied and is still one of the best fly fishing jackets on the market. Also the wader collection, the jackets, the wading boots and the luggage program is made for the fly fishers needs.

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